What made you decide to create this course?

Brilliant Content is a continuation of my debut online course – How to Sell Jewellery on Instagram. I listened to the feedback of the groups of participants who took my course in 2021 and decided to channel their requirements into something new that really drills down into creating content to build a following and secure sales. It was impossible to cover the more nuanced topics in my first course, so I have taken this opportunity to expand and provide more detail and tried-and-tested techniques. I see Brilliant Content as ‘part two’ in a series of courses that will empower all those in the jewellery business to achieve Instagram success. 

How did this course come together?

I created this course in collaboration with Preeta Agarwal, a fellow jewellery professional who takes the lead on three of the 13 lessons. We combined our knowledge of running Instagram feeds for jewellery businesses and accumulated all the most essential tips, tricks, and ideas into a series of digital lessons. These focus only on the most important and valuable information that jewellers much know to succeed.

How is the course structured?

Brilliant Content is organised into 13 online lessons that are approximately one hour each, with extra downloads designed to enhance the learning experience and give participants the opportunity to critically reflect upon their own Instagram presence. As this is my second course, I have been able to adapt and learn from my previous experiences and also absorb the feedback of students. It has been an incredible learning opportunity, and I believe Brilliant Content is a great reflection of what busy professionals want and need from digital training.

Who is your course intended for?

For jewellers, designers and social media managers within the industry who want to have tangible results from running their own Instagram platform. I have specifically created this course for those who need content inspiration and those who want to diversify what they present to the world. At the same time, this course is really for those who are feeling frustrated… perhaps they aren’t reaping the rewards for their hard work online or maybe they are doing what they think is right and can’t understand why it isn’t working. This is a course for those who are willing to learn and are ready to be inspired. My goal is to help all participants get ahead of their competition.

What will your course focus on?

Brilliant Content is all about creating photos, videos and written content for Instagram. It is targeted at jewellers and jewellery industry professionals who have any level of content creation knowledge. I welcome beginners and those with a baseline of experience on social media. The course explains how to create engaging posts, stories, reels, lives and guides and how to get more likes and comments. Finally, it focuses on using high-quality content to help grow audiences and find a more engaged community in the digital space.

What benefits will students get from your course?

Firstly, it is important to say that there is no course equivalent to Brilliant Content. It is unique and that’s how students benefit. We offer up-to-date training from industry experts who have spent years navigating Instagram and the trial-and-error methodologies that are successful, but hugely time-consuming. We want to save our students time by cutting this out of the equation and offering access to useful, succinct, and actionable advice, fast. A lot of what we teach isn’t covered in traditional and more generalised marketing courses. Equally, there aren’t that many jewellery specific digital marketing courses available. Crucially, every lesson we teach in this course has been implemented by me or Preeta – we know it works! Brilliant Content is years of experience distilled through the lens of jewellery and there’s nothing else like it.