NouvelleBox Set to Wow Retailers and Press with Trailblazing Global Talent

“Paris is a global fashion capital, setting trends and embracing artistry like no other. It’s not just a hub for luxury but also a bridge to the European and Middle Eastern markets,” says Sarah Haugaard, co-creative director, Lionheart.

The French jewellery market is particularly appealing to an international clientele who values how the rich heritage of French craftsmanship blends with contemporary trends, techniques, and materials, Luminous 27’s creative director Isabella Benshimol relates.
“This fusion of history and modernity creates an environment where both classic elegance and cutting-edge style thrive, making it a dynamic and highly sought-after market worldwide,” she adds.

Twenty-four brands, including Eden Presley, Moritz Glik, and Ashaha, are taking part in the Autumn/Winter 25/26 jewellery show. This edition will introduce an Artisan Room showcasing the work of four bench jewellers.

One of these artisans is London-based award-winning goldsmith Castro Smith, who will be exhibiting for the first time at NouvelleBox. His intricate designs, featuring signature hand engravings, are inspired by history, mythology, and the natural world. Smith shares that the theme of the pieces is “clandestine power.” His hero item for the show is the Heart in Flowers ring. “The symbol seems to speak to those who have overcome health problems and those who want to remember. We customise them with different flowers and engraved names of loved ones to bring them closer to the wearer and their memories,” he explains.

Another debuting brand in the Artisan Room hails from Japan. Rusty Thought’s designer and metalsmith Ryo Katori will present his unisex pieces, ranging from fine to fashion jewellery, inspired by the theme of ethnic origin. “We hope people of all ages and genders can enjoy combining both styles,” he says. The jeweller’s hero piece for the show features a snake motif rendered in a mixed-metal style.

Imaginative women bench jewellers Jasmine Ataullah and Lene Vibe will also be exhibiting in the Artisan Room.

Meanwhile, Projebir, a fine jewellery brand based in Istanbul, will display its collection featuring contemporary, exquisitely crafted, effortless staples. Founder and designer Zeynep Mursaloglu Sekeralp points out the Nut earrings as the hero piece. “They embody our refined aesthetic. Designed as the perfect every occasion jewellery, they come in six different sizes with options in plain gold, diamonds, and pearls, along with various charms to elevate the look for any occasion,” she notes.

NouvelleBox allows visitors to discover designers mastering traditional techniques and brands embracing innovative technologies. One of them is Skydiamond, which produces diamonds made in Britain from atmospheric carbon, using wind and solar power, and harvested rainwater. The company’s CEO Madeleine Macey highlights the newly launched Sky Signet rings, “a traditional style reimagined with a next-generation diamond — man-made entirely from the sky to honour the earth. Each ring represents a conscious commitment to both the present moment and the world of tomorrow.”

NouvelleBox has become the go-to for up-and-coming brands and designers with an existing retail base who wish to expand their reach. London-based Lucy Delius, whose jewels can be found at Tiny Gods, Broken English, and Dover Street Market, will join the show with her main collections, which are inspired by archetypes, particularly from the Victorian era. Visitors to the Parisian showroom will be able to explore The Victorian Gentleman, A Siren's Call, Iconography, Gold Dust Woman, and The Lucky One. The brand’s founder expects the Double Diamond Medusa necklace, from the latest 12-piece Medusa series, to be “a real showstopper.”
“This piece contains diamonds set into the widest curve of the chain, and Victorian-set pave in the box clasp and is available in both our trademark modern or antique finishes,” Delius says.

Another brand to watch is a newcomer to NouvelleBox: The Venezuelan mother and daughter duo behind Luminous 27. The Madrid-based jewellers will showcase their Merengón collection, a modern interpretation of the classic bombé ring, influenced by a Venezuelan dessert called merengón and an ancestor’s Edwardian ring. A delicate French cooking technique serendipitously inspires Luminous 27’s star piece for the event. “The Bain-de-Marie Grande Ring features a bombé-shaped semi-precious stone, meticulously hand-carved in Jaipur by skilled artisans. Each ring is 3D-scanned at our Madrid atelier for precision and finished with an exclusive 18-carat gold interior coating and a signature 18-carat gold dot,” Benshimol explains.

Another jewel set to dazzle is Lionheart’s latest addition to the Cassandane collection. New York-based Joy Haugaard, creative director and designer says the new fluted heart medallion, now finished with sparkling diamond beads, reimagines the brand’s signature heart. “It feels both bold and deeply meaningful,” she notes. In addition to this statement piece, Lionheart will present its newest celestial-inspired Lumière collection, which explores the magic of light within the stars.

In addition to this exciting range of varied styles of jewellery, NouvelleBox will offer an educational session with leading influencer Katerina Perez. The Paris-based social media queen will share her best tips on running a successful Instagram account. “Social media has become the fastest and most direct way to communicate — it’s brought the entire jewellery world together. Now, buyers, sellers, marketers and end consumer can connect instantly in one place. You don’t need to ask for catalogues or brand information anymore; a brand’s Instagram page gives you an immediate sense of who they are and what they offer,” Perez relates. Attendees will be able to learn about this powerful tool and understand what works and what doesn’t.

“[Instagram] gives you a window into consumer psychology, which is so important when making business decisions,” Perez adds. The ideal complement to what is expected to be a vibrant marketplace for fine jewellery lovers.

The NouvelleBox Paris Showroom is held from 6th-10th of March, 40 Rue de Richelieu, 75001 Paris, 9.30 am to 6.00 pm.

Katerina Perez’s talk will take place on 8th March at 5.30 pm