The first global networking platform and lookbook generator, connecting you to the fashion industry.
By Brent Taalur Ramsey

Tell us about yourself.

  • My name is Lisa Pek, I’m originally from Austria but currently based in Tokyo, Japan. My background is womenswear, menswear and knitwear design, including patternmaking.

What is the story behind SHOHEI?

  • Since the age of 17, it was clear to me that I would become a designer, and since starting a career in fashion, I wanted to launch my own label, ideally, after gaining some experience in the industry. Luckily, I was able to work for fashion houses in London and Tokyo, receiving a diverse experience before launching SHOHEI.

How would you describe your brand’s style?

  • The brand’s identity is dynamic and functional fashion with a playful yet edgy design aesthetic.

It is very much “Austria meets Japan,” isn’t it?

  • The brand was created between Austria and Japan, with influences coming from the countryside and nature of Austria and Japan, as well as the modern city of Tokyo. With creative studios in both cities, SHOHEI travels between Austria and Japan.

Where do you find your inspiration?

  • I find inspiration in observing environment and society.

What’s your creative process like?

  • The creative process really just happens whilst walking around in the woods or taking an airplane, going for a bike-ride, or even when I’m observing nature or people, etc. But it all happens through movement.  Then, whenever I get back to the studio, I start working on the concept, textile sourcing, etc.

You really have an eye for textiles. Can you tell us a bit about your fabrics and materials?

  • Materials have the power to communicate and express a feeling, and enable us to tell a story. At SHOHEI, we use innovative, natural and sustainable materials, combined with performance textiles. They are found at traditional textiles makers in the countryside or through innovative textile firms.

What would you say is the best part of your job?

  • It is to never stand still and to always improve and learn more about myself and about my role as a designer.

What has been the proudest moment since starting the label?

  • When receiving positive feedback from customers and people who work in the fashion industry – that’s what gives me the strength and the power to move forward.

What’s next for you and SHOHEI?

  • We plan on expanding the online shop and launching a menswear line with Autumn/Winter 2018. Currently, we are planning an exhibition with the YKK group in Tokyo, which will take place on the 28th to 30th of November, and where will showcase select items of SHOHEI using YKK zippers.

For more information, please visit SHOHEI’s website or their Instagram

31 October 2017
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